DEOLA formerly known as Deola Sagoe, is an eponymous Nigerian fashion label, created by Nigerian designer and sartorial icon, Deola Sagoe. The brand debuted it's SS15 collection titled " A Midsummers Night Dream" at the Mercedes-Benz New York Fashion Week in September. The designer credits colourful and vibrant winged creatures as the source of inspiration, for her SS15 collection . The Midsummers Night dream collection is the embodiment of her South meets West approach to design. The printed fabrics called Aso oke are traditional hand woven fabrics of the Yoruba people of Nigeria. She masterfully takes decades of African tradition embedded in fabrics, and blends it with the oh so familiar Western cuts and silhouettes. Borrowing from a western fairly tale concept, she seamlessly ties it in with with the ever present African flare, often expressed in the ostentatious and unapologetic use of colour.
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